Our goal is simple: from day one, we want every client to know they are our top priority. At Easter Associates, we see the onboarding process as the starting point of a journey we take together with our clients. Through relationship-building, responsive communication, and consistent support, we aim to make this journey successful and beneficial for all involved.

At Easter Associates, our goal is to always make our clients feel like we are their dedicated, full-time staff. We strive to exceed expectations and nurture personal relationships, understanding needs deeply and providing customized solutions. Our success is measured only by the success of our clients, making each one feel as though they are our sole focus.

Between the rising cost of a dozen eggs or a gallon of gas, everyone has seen the impact of inflation both in business and in daily life. It is imperative to consider the burden that inflation has both on your association and its bottom line, as well as on your members and their own involvement.

Where were you 20 years ago? I can happily say, “Right here at Easter Associates, of course!” Though a lot has changed since 2003, association management has been our core focus here. I am so proud to have worked my way through the company over the past 20 years. I could not imagine being anywhere else!

An association relies on both new and continued membership. But, if all your recruitment efforts are focused on new members, you might see renewals decline. Now is the perfect time to coordinate a campaign to thank your current members.

What does your association need to consider as you prepare for a strong 2023? Consider what must be updated, your goals and priorities, as well as what should have been wrapped up in 2022. The year is full of promise for all of us. Sometimes all it takes is a fresh outlook and a strategic plan to fully realize the goals that we have set for ourselves

As you plan programs for your association, consider taking the extra step of looking for opportunities for attendees to connect with the host communities and leave behind a positive impact. By connecting your members with the community, associations can benefit both their members and the communities in which they visit.

 

With our years of experience in guiding associations to outstanding achievements, we pulled together some of the top traits for boards that we see among our clients. We are always working to nurture these traits within our current associations, but we also consider the cultivation of these qualities a top priority in new clients.

Evaluating is part of life. When we wake up, we determine whether we had enough good sleep. We look in the mirror to determine if we look presentable (or at least to check that our zippers are in their proper place). We eat a meal and judge whether it was good. We constantly use those evaluations to determine what needs to be changed and what should remain the same. The same is true of evaluations of conferences, events, and programs. Evaluations help organizers comprehend an audience’s experience and prepare for the next event of both overall ideas (such as location), as well as the minute details (there were runny eggs at breakfast).

The Virginia Society of Association Executives (VSAE), the only association in Virginia that serves the association management industry established in 1949, has appointed Amy Sales, CMP to its Board of Directors. Sales has been an active member of the VSAE for over a decade and served as a SIG (Shared Interest Groups) chair for the association for several years.