Where were you 20 years ago? I can happily say, “Right here at Easter Associates, of course!” Though a lot has changed since 2003, association management has been our core focus here. I am so proud to have worked my way through the company over the past 20 years. I could not imagine being anywhere else!

An association relies on both new and continued membership. But, if all your recruitment efforts are focused on new members, you might see renewals decline. Now is the perfect time to coordinate a campaign to thank your current members.