With board elections around the corner for many associations, it is time to start thinking about the board selection process. Networking, competency and diversity are more important than ever when selecting who will serve on your association’s board. Check out these tips Christina shares with her clients when board election time comes around.

Despite a surge in the Delta variant, many states have returned to pre-pandemic times; masks are no longer required and social distancing is a thing of the past. But for some, attending large in-person meetings and conferences is still scary. So, how can associations plan successful hybrid meetings and conferences? Recently, I planned a hybrid conference for one of our clients in Virginia Beach. Throughout my planning, I learned the do’s, and the don’ts, of planning hybrid meetings and conferences and want to share what I learned along throughout the process.

Extroverts, people who love to socialize and gain energy from being around people, may have been waiting to return to work since quarantine began. Alternatively, many introverts who gain energy by spending time alone, may have thrived during this time of social distancing. No matter where you fall on the spectrum, you can help everyone as they transition back to work by being mindful of others’ feelings and meeting people where they are. To help your association or business, here are some tips for introverts as they prepare to head back and another set of tips for all team members to ease the transition back to the office.

Every season has marketing trends, and summer has some especially fun (and effective) options to choose from. This summer don’t slack on your seasonal marketing. Take advantage of the warm-weather season and all the opportunities it brings with it! To help you get started, our team has pulled together these highlights of our favorite summer marketing trends – and how to utilize them effectively for your association!

Summer is a time to relax, but your association’s work doesn’t stop when the weather gets warm. In fact, summer is the perfect time to reflect on what’s happening within your association behind the scenes and promote your association to the public. Everyone seeks some sun these next few months, so here at Easter Associates we put together these five tips to make your association shine!

Visual marketing is a key component of communication with current and prospective members. Without it, an association will fall behind in the marketing battleground amongst other businesses and organizations who are utilizing this tool. At Easter Associates, we know you want to operate your association in style, which is where Ronnie’s role as an in-house graphic designer comes in.

Properly filing your taxes and managing your finances is an important part of keeping your association running smoothly (and legally). Even though we handle the numbers for you here at Easter Associates, knowing what goes on behind the scenes gives you a greater involvement with your association. So, allow me to share the steps our staff takes to offer you financial services.

If you are a member of an association, you likely joined to take advantage of the benefits offered. Associations bring together likeminded folks with individual skills to help them become the best versions of themselves in order to advance the profession as a whole. Associations provide the “pick and shovel” work, so their members can reap the benefits of strength in numbers and perform the legwork for all that would be overwhelming for just one. As you look at your association, or consider joining one, take a look at these membership benefits to offer and/or to enjoy.

As someone who has worked in the hotel industry and been with Easter Associates for almost 20 years, this cancellation complication has been on my mind heavily. The way I see it, there are two main outcomes of a conference that associations will struggle most with due to cancellations: finances and networking. In-person events are one of an association’s primary revenue sources.

At Easter Associates, we pride ourselves on delivering a wide variety of services to our clients. One of the most important is lobbying and government relations. Being a successful lobbyist is a specialized skill, and Easter Associates’ staff excel at familiarizing ourselves with the issues facing our clients’ industries and acting as an advocate for their positions.