“Lobbying.” It is one of those words that sounds more like a leisure activity than a critical business strategy. You might imagine it involves lounging in opulent offices, eating at fine restaurants, and exchanging pleasantries at fancy receptions. Yet, in the world of association management, lobbying is anything but casual.
I often hesitate before typing ‘when you get a chance’ in an email to colleagues. It’s a phrase that seems to echo the constant rush we’re all too familiar with. In the whirlwind of our busiest seasons, it feels like every minute is accounted for. But for those of us fortunate enough, there comes a time in our annual rhythm when the pace slows, giving us the gift of a few extra hours or days.
Laws do not get made in isolation. They are a product of conversations, negotiations, and relationships. Our lobbyists maintain strong ties with state and national associations in the industries we represent. This network helps us understand issues from multiple viewpoints, allowing us to anticipate both challenges and opportunities.
Networking is more than just a popular reason to join an association; it’s what makes an association stronger and more robust. By fostering collaboration and a sense of community, we can create a mutually beneficial ecosystem that thrives on trust and shared success. Associations should embrace networking, not only because their members want it- but because it adds vitality and resilience to their community.
At Easter Associates, we understand that our success is intertwined with the success of our clients and partners. Just as a chef is only as good as the ingredients they use, our success is a testament to the quality of our partners. We are committed to nurturing these relationships and leveraging them to provide the best possible service to our clients. After all, in the world of association management, collaboration is not just a strategy; it’s the secret ingredient to our recipe for success.
Our goal is simple: from day one, we want every client to know they are our top priority. At Easter Associates, we see the onboarding process as the starting point of a journey we take together with our clients. Through relationship-building, responsive communication, and consistent support, we aim to make this journey successful and beneficial for all involved.
At Easter Associates, our goal is to always make our clients feel like we are their dedicated, full-time staff. We strive to exceed expectations and nurture personal relationships, understanding needs deeply and providing customized solutions. Our success is measured only by the success of our clients, making each one feel as though they are our sole focus.
Between the rising cost of a dozen eggs or a gallon of gas, everyone has seen the impact of inflation both in business and in daily life. It is imperative to consider the burden that inflation has both on your association and its bottom line, as well as on your members and their own involvement.
Where were you 20 years ago? I can happily say, “Right here at Easter Associates, of course!” Though a lot has changed since 2003, association management has been our core focus here. I am so proud to have worked my way through the company over the past 20 years. I could not imagine being anywhere else!
An association relies on both new and continued membership. But, if all your recruitment efforts are focused on new members, you might see renewals decline. Now is the perfect time to coordinate a campaign to thank your current members.