Easter Associates is a full-service association management and government relations company specializing in medical and trade associations.
With summer days away, we are reminded of the phenomenal nature that surrounds us, and the phenomenal staff at Easter Associates is experienced at planning outdoor programs. From educational sessions to non-formal social gatherings, bringing activities outside can give your members a new perspective and fresh air.
Zoom, WebEx, and Teams have become the most common ways to connect with your organization within these past two years. Now, it is time to take the connection to its original form: off-line. When associations can meet in person, there is significantly more value that members and leaders can ascertain. Meeting in person can be more effective when conveying information and is easier for everyone to focus without the constant distractions of a doorbell, pet, or even connectivity problems.
For associations to be successful, they must do more than recruit new members; they also have to retain and engage current members. Member retention is important, and often serves as an indicator of your success as an association. Continued membership is a key factor in funding your association and adds a level of credibility to your organization. Check out this case study from one of our clients and how we can help you retain current members and engage new ones.
Stellar member benefits encourage membership, but membership dues alone often fail to keep your organization’s finances in the black. Associations can stay out of the red by considering these non-dues revenue resources.
The COVID-19 pandemic has changed how many in-office jobs function. One thing that has not changed is workplace burnout, and unfortunately the pandemic has exacerbated its effects. Increased technology and sparse in-person interaction has created a disconnect, worsening stress from heavy workloads and general pandemic fears. In this post, we will focus on burnout, what it is, how to recognize it, and how to treat it in both your employees and in your association’s membership.
Welcoming new board members can be an exciting time for your association, but what do you have planned to make sure they have the necessities to start strong? Having a proper onboarding process for new board members is important and beneficial. And here at Easter Associates, we can help you! We want to provide your association with helpful information to set your new board members up for success.
With the new year approaching, many associations are dealing with dues and membership renewals. Here at Easter Associates, we want to provide you with some advice as you move forward with the end-of-year renewal process. With this advice, we hope you will have a better idea of the best path for your association when it comes to increasing dues. We also want to highlight the value of your members, as they are important assets to each association.
Developing an organized plan for employee recruitment, interviews, training, and orientation is crucial to the success of a business; and a well-executed onboarding plan sets new employees up for success, too. As COVID-19 has changed the way employees work and connect, savvy business leaders have also adjusted their hiring and onboarding processes. Here at Easter Associates, we are experts at adapting and are excited to share what we have developed as an effective onboarding program for new hires. Based on our experience in hiring during the pandemic, we want to share ways on how business leaders, like you, can succeed while social distancing.
Election season is upon us once again, and campaigns are in full swing to get people ready to vote. Associations and industries are supporting candidates during this time as well, mainly through the use of a crucial advocacy tool, the political action committee (or “PAC” for short).
With board elections around the corner for many associations, it is time to start thinking about the board selection process. Networking, competency and diversity are more important than ever when selecting who will serve on your association’s board. Check out these tips Christina shares with her clients when board election time comes around.
