Reasons to own a web site

Why does my business need a web site?
The Internet is a dynamic way of providing powerful new sales opportunities for your business. Opportunities you didn't think possible or could afford with conventional forms of advertising are now available to you. This low cost form of advertising gives you the opportunity to be very competitive.

Your business could have the ability to reach hundreds of thousands, even millions, of potential customers through this powerful advertising media. The exposure your business receives with a web site is far greater than with conventional forms of advertising. You can advertise 24 hours a day, seven days a week, across the planet.

The fastest growing segment of the Internet is small to medium sized businesses. Web site addresses are being seen by everyone today on television, in the newspapers, on business cards, right down to everyday stationary.

The convenience of the internet is what makes it so appealing to the everyday user. As Internet usage increases daily, people are finding it more and more convenient to obtain information from the Internet. It's convenient and fun. People can sit in the comfort of their own home and get information anytime of the day. Imagine having a phonebook for the entire world as a resource. The Internet is just that and it's free.

With your own web site address you will become a new member of the Internet virtual community showing your professional image as advancing forward in today's ever changing marketplace.

What exactly would having my own web site do for my business?

Expanding Your Marketing Coverage - Wouldn't you like to advertise in each of the markets you serve? What about being accessible to a broader area - even global? No other advertising medium can provide this range of coverage at such a great value.
Maximizing Your Advertising Budget - Speaking of value, consider the monthly rates of a web page. They are quite reasonable compared to the rates you can pay for newspaper, radio, or television. While these mediums have their own unique advantages, web pages offer extra benefits.
Instant Updates - Revise the content of your web page to reflect changes in your products or services - as those changes occur! There is no need to wait for the next issue of that catalog or newsletter. Your customers will have the latest information at their fingertips - and your salespeople can concentrate on closing the sale!
Instant Feedback - With other advertising mediums, it may be difficult to determine if your message is reaching your customers. With such features as email, interactive forms, and counters you can receive feedback directly from those visiting your web page.
Expanding your hours of operation - A web site can allow your business or organization to be "open" and operational 24 hours a day, 365 days a year, providing information and even selling products and services right from your web site.
Reducing information delivery and staff costs - Reduce or eliminate printing, faxing, postage and handling, long-distance, and customer service and sales staff costs. Visitors can access information about your products and services right from your web site at their convenience. This reduces incoming customer service calls and, thus, demands on costly staff time.
Sell products and services - Your web site can actually sell your products and services for you. Maintain your product/service catalog online and allow customers to safely place orders through a secure server, via a toll-free phone number and/or a printable form for faxing or mailing orders.

To discuss your web site solution , please call (434) 643-4433 ext. 203 to speak with Shane Fowlkes or email shane.fowlkes@easterassociates.com.